Design
that
talks.
Marketing
that
converts.
I'm Navaneethakrishnan K — Brand Communication Designer & Digital Marketing Executive from Chennai. I turn healthcare communication challenges into visual systems that educate, engage, and convert.
Explore my work.
A curated snapshot of my best projects — click any card to dive deeper into the full case study.
Inclinic Branding
Healthcare branding systems — posters, calendars & planners for clinic environments.
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Marketing Designs
Strategic product brochures, educational guides & leave-behind literature.
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Event Branding
Large-format exhibition designs, booth backdrops, standees & table branding.
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Influencer Marketing
Trust-driven healthcare campaigns — 1786+ leads via Meta Ads & celebrity collaborations.
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AI Conceptual Ads
Emotion-driven AI storytelling using Midjourney, Runway ML & cinematic production.
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Client Website
End-to-end website design & development — building digital identities for businesses.
→The story behind
the pixels.
Brand Communication Designer with 5+ years of experience delivering visual and digital communication solutions across healthcare, media, political communication, real estate, and corporate environments.
Currently full-time at Avana Surgical Systems, leading end-to-end brand communication design for orthopaedic products across digital, video, webinar, and campaign formats. I don't just make things look good — I make them work.
My approach is simple: translate complex product and business information into clear, compliant, and audience-focused communication through marketing creatives, videos, webinars, and digital campaigns — every pixel has a purpose.
Experience
Webinars
Creatives
Delivered
The journey so far.
From early-stage startups to healthcare giants — building brands, growing audiences, and driving results at every step.
Led end-to-end brand communication design for orthopaedic products across digital, video, webinar, and campaign formats. Developed and executed communication assets for 77+ doctor-led educational webinars. Strengthened digital brand presence — YouTube: ~500 → 9,000+ subscribers, Facebook: ~1,000 → 16,000+ followers, Instagram: ~600 → 3,000+ followers.
Designed digital editorial layouts and reusable social media templates. Created weekly Google Display ad creatives aligned with editorial themes and campaign goals. Collaborated with content teams to convert editorial stories into clear, digital-first visual communication.
Created 986+ campaign creatives under time-sensitive and high-visibility environments. Contributed to social media growth from ~590 to 11,000+ followers through consistent communication design. Designed campaign posters and announcements under high-pressure, time-sensitive environments.
Supported branding and marketing design requirements for software-based clients. Applied design principles such as typography, layout structure, and visual hierarchy. Assisted senior designers in delivering client-aligned creative outputs.
"5+ years of designing brands, growing audiences, and driving measurable results across industries."
Healthcare branding that
lives inside the clinic.
Designing in-clinic visual systems for Avana Surgical — product awareness posters, annual planners, and tabletop calendars that turn every consultation room into a brand touchpoint.
The Challenge
Orthopedic products are complex. Patients forget product names after consultations. Doctors need constant brand recall across busy clinic environments.
The Solution
Design branding systems that stay visible 365 days a year — posters, calendars, and planners that educate patients while keeping products top-of-mind for doctors.
Product Awareness Posters
Each poster uses product-specific color psychology to create instant visual recognition across orthopedic categories.
A1 Annual Planner — Riwospine 2026
A wall-mounted annual planner for doctors' consultation rooms — functioning as a daily utility tool, medical event reminder, and 365-day brand recall mechanism.
Tabletop Calendar — Dual-Sided Branding
A two-sided branding tool: the doctor-facing side shows product information and brand recall, while the patient-facing side provides knee health education and OA awareness.
"Designing branding systems that stay visible long after advertisements disappear."
Visual communication
with purpose.
Strategic marketing collateral for Avana Surgical — product brochures, educational guides, and leave-behind literature designed to simplify complex orthopedic products for doctors and patients.
The Challenge
Orthopedic product communication is dense and technical. Sales teams need collateral that makes complex medical devices understandable within minutes.
The Solution
Design marketing materials with clear visual hierarchy, strategic color coding, and education-first layouts that make product benefits instantly clear.
Polar Care Wave Brochure
A landscape bifold brochure for sports rehabilitation and post-surgical recovery. Designed with an athletic, premium feel — communicating faster recovery and return-to-game confidence through strategic visual storytelling.
Leave-Behind Literature
Single-page product communication designed for sales representatives to leave with orthopedic surgeons. Distills complex product specifications into scannable, visually clear formats that doctors can reference during consultations.
Breg Knee Portfolio — Complete Product Catalogue
A 4-page comprehensive brochure covering the full Breg knee product range: Freestyle OA, Z-12D CI, Compact X2K, Z-13 CI, Economy Hinged Knee, T Scope Premier, FreeRunner, and Polar Care Wave. Drag to explore →
Educational Product Guides
Freestyle OA fitting instruction guides — designed to improve patient compliance by simplifying complex brace application steps into clear, visual workflows.
"Designing marketing systems that educate, engage, and build trust through visual clarity."
Exhibition experiences that
transform attention.
Large-format healthcare event branding for orthopedic exhibitions, medical conferences, and product launch booths — designed to communicate within seconds in crowded environments.
The Challenge
Healthcare exhibitions are crowded and noisy. Booth designs need to grab attention in under 3 seconds, communicate product value instantly, and create lasting brand recall.
The Solution
Strategic large-format designs with bold hierarchy, product-specific color coding, lifestyle imagery, and premium medical aesthetics that simplify complex products at a glance.
Event Backdrops
10x8 ft and 7x8 ft backdrop designs for orthopedic exhibition booths — each using product-specific color systems for instant brand recognition.
Realistic Exhibition Mockup
Event Standees
Roll-up standee designs for product-specific positioning at orthopedic conferences and hospital lobbies.
"Designing healthcare event experiences that transform attention into engagement."
Trust-driven campaigns
that convert.
Healthcare influencer marketing campaigns combining familiar personalities with performance marketing to generate high-intent product leads via Meta Ads.
Actress Nalini × Freestyle OA Brace
Trust-based healthcare communication using celebrity familiarity. Actress Nalini speaks directly to knee pain patients about the Freestyle OA offloading brace — educating them about non-surgical pain relief in relatable Tamil language.
Coach Madhi × Polar Care Wave
Performance recovery messaging targeting athletes and sports enthusiasts. Coach Madhi demonstrates the Polar Care Wave cold therapy system — communicating faster injury recovery, return-to-game confidence, and professional-grade rehabilitation.
"Combining influencer trust with performance marketing to create healthcare campaigns that convert."
Emotion-driven AI
storytelling.
AI-powered conceptual advertisements that transform products into human experiences — using Midjourney, Runway ML, Kling AI, and ElevenLabs for cinematic storytelling.
Zomato — "A Mother's Care at Long Distance"
Inspired by the Indian mother's classic question "Ennada saptiya?" (Have you eaten?). A young man in a Chennai hostel receives his mother's message and a Zomato notification simultaneously — transforming Zomato from "a food delivery app" into "a feeling of care."
Freestyle OA — Ramesh's Journey to Relief
An elderly man struggles with a regular knee sleeve that only provides compression — not real relief. Through AI-driven storytelling, we show the difference between ordinary knee braces and Freestyle OA's offloading technology. "Not all knee braces solve the real problem."
Freestyle OA — Walk Freely Again
An elderly woman suffering from knee pain regains mobility, confidence, and independence after discovering Freestyle OA. This AI-powered concept film focuses on emotional recovery — "Knee pain should not stop life."
Avana Surgical — Theme Launch Video
A cinematic AI-produced brand introduction film for Avana Surgical Systems — setting the visual tone and emotional identity for the company's healthcare mission. Built entirely using AI tools to create a premium, cinematic brand experience that positions Avana as a forward-thinking MedTech brand.
"Creating emotionally driven AI campaigns that transform products into human experiences."
Building digital identities
for real businesses.
End-to-end website design and development for clients — from UI/UX planning to responsive deployment, creating professional digital presences that drive business results.
Vels Construction — Professional Digital Identity
Designed and developed a complete professional website for Vels Construction — establishing a strong digital presence for a construction company focused on residential and commercial projects. The website acts as a digital portfolio, business presentation platform, and lead generation tool.
"Transforming businesses with professional digital identities that build trust and generate leads."
Building tools that
think for you.
Beyond design and marketing — exploring AI-powered tools and automation systems that solve real creative workflow problems.
Promptly
A mobile app that helps creators recreate trending visual styles with ease. Upload a reference image and get copy-ready AI prompts to generate similar-quality outputs using AI image tools.
Pinterest Agent Scraper
A custom Chrome extension for automated image research. Enter any keyword + image count, and it intelligently searches Pinterest and downloads images directly to a local folder.
"Using AI not just for creativity — but to build tools that make creative work faster and smarter."
The toolkit.
🎨 Design
📈 Marketing
⚡ Tech & AI
Numbers that prove
the process works.
Generated
Organically
Delivered
Experience
Running
Words from people I've worked with
Naveen didn't just run our ads — he built the entire campaign from scratch. From shooting the video to getting 800+ leads, he owned every step. Reliable, creative, and always thinking ahead.
Our Instagram went from barely 600 followers to over 11K. Naveen understood the real estate audience better than anyone we'd worked with. His content strategy was spot-on.
He delivered a beautiful website with Tamil copy and WhatsApp integration exactly as promised. The dark mode was a nice touch. Quick turnaround, professional execution throughout.
Let's build something
worth scrolling for.
Ready to create brand experiences that educate, engage, and convert? Reach out for freelance projects, brand work, or just to say hi. I'm always up for a conversation about design, marketing, or the next big idea.